Precursor entities of the Exhibitor Group of Companies came into existence in the year 2004 with the vision to establish distinctive corporate and social image of Pakistan. In the corporate arena this image development was initiated with the introduction of “Brands of the Year Award” aimed at creating brand image, brand equity development and acknowledgement at the highest level of out shining national and international brands of Pakistan, whereas in social sector this vision has progressed through National Heroes Foundation and Consumers Foundation etc. By the grace of Almighty Allah, now we are one of the leading business groups of Pakistan having the distinction of being different and innovative in its areas of activities. Major difference between us and our competitors is our thirst for imagination and innovation leading us to infinite search of excellence.

The Founders of Exhibitors Group strongly believes that an idea becomes reality if the available resources are handled with responsibility and delivered with commitment. That is the reason our aim has always been to explore the veiled areas of businesses that were unexplored as yet. Each idea of The Exhibitor Group when materialized has got its own distinctive identity or brand image---placing us ahead of others and providing us with a renewed sense and power to be different.

Inception from Public Relations business and Media Buying in the year 2004 with the name of Prime Public Relations, The Exhibitor Group emerged to enter in the event management industry. There is a popular saying that once you climb a mountain, the hills are easy, same was the case here and within a short span of two years Exhibitor Group proved its credibility and acquired a major proportion of the event management industry.

With the advent of 21st century, the region of South Asia witnessed a revolutionary change in corporate and social sectors due to the arrival of Information and communication technology (ICT). To make the business community of Pakistan aware of the revolutionary changes ICT can bring about, Exhibitor Group introduced 1st C-Future (Communication Future) International Telecom Exhibition & Conference in July, 2005. This initiative was widely applauded by the business community and identified The Exhibitor Group as the torch bearer with the strength of innovation par excellence.

Being the fastest does not necessarily mean the always winner; the winner is the one who gives up last. In the year 2006, The Exhibitor Group took a leap forward in an unexplored specific area of business and initiated a project which was first of its kind in the history of Pakistan. The Exhibitor Group introduced a gigantic activity of "Brands of the Year Award", an activity aimed at creating brand culture and promoting brand excellence in Pakistan. Since then our search of excellence has achieved many milestones and by the grace of Allah, this activity is now in its fourth consecutive successful year. “Brands of the Year Award” has not only been able to achieve several landmarks and international recognition but is also playing a vital role to make the business community of Pakistan aware of the significance of brand empowerment in today's business.

In the same year, The Exhibitor Group had instituted its first social project for the awareness and protection of consumer rights in Pakistan by the name of Consumer Foundation, a non profit organization setup and licensed under section 42 of companies ordinance 1984, with an objective to promote consumer Awareness and disseminate more and more knowledge about Consumer’s rights in Pakistan.

What ever we do – that shapes our society. Excellence with far sightedness, therefore, is not an act but a habit. Practicing it in letter and spirit - In the year 2008, The Exhibitor Group took pioneering initiative to commemorate the real heroes of the nation by establishing National Hero Foundation of Pakistan. Motive behind the establishment of National Hero Foundation (NHF) is to identify & recognize the contribution and services of such exceptional Pakistanis living in Pakistan and abroad who have made exemplary contributions in all walks of life, and to introduce them as role model for the present and future generations.

To re-establish the forgotten heroics and glories of our national heroes, The Exhibitor Group consider it a national responsibility to bring them in the limelight by presenting their works of selfless zeal and determination for furthering the national objectives before the present generation and bestow them with the biggest ever honor of National Hero Award. We are confident that National Hero Award will not only prove to be an excellent initiative to enlighten the world about Pakistan and great Pakistanis, but will also be a major source of motivation to common man to serve his country more passionately and put his life on the track to be a hero in his own. NHF aims to recognize exceptional Pakistanis without exception.

It is tough to reach to the top but it is even tougher to maintain the top position continuously. It requires both physical and mental capacities to conquer the cliff hangers. In pursuit of our mission to take lead in presenting innovative ideas benefitting the business community and thereby the whole nation, the concept of world's first Brands University was conceived and presented by The Exhibitor Group. During 2009 and 2010, management of The Exhibitor Group has been working diligently on this project to convert this exceptional idea into reality. For this, tireless legal struggle with the concerned quarters followed and finally we have been granted by the Government of Pakistan first public company license in this area. Brands Foundation is licensed as a non profit public company under section 42 of Companies’ ordinance 1984 by the Securities & Exchange Commission, Government Of Pakistan and will act as the sponsoring body of Brands University.

As a responsible Pakistani business group with the concepts of Corporate Social Responsibility always before us, it is our firm belief that we are not only engaged in business related activities but also have to play a significant role to uplift an enlightened and prosper image of a fast developing Pakistan across the globe.

It is easy to make a buck but it is lot tougher to make a difference in thinking, in corporate strategies and in lives of so many people. At Exhibitor, we are confident that we can do so by exceeding expectations through teamwork, listening, showing compassion, research, integrity, communication, and relationship building with the relevant sectors of the society. The journey of innovative ideas is a never ending pursuit and there would be a series of such ingenious projects launch by The Exhibitor Group in the days to come. Behold and see that our business and social ventures will cast a profound impact on the national scene.

Genius is the ability to put into effect what is in your mind