In today's corporate world brand is one of the most important intangible asset of an organization and this very fact makes the "Brand Management" of strategic importance for safeguarding this asset. Quality is another single word which describes so many things about any brand and both are indispensible for each other. Definitely in managing a brand, we cannot ignore measurement, consistency and bench marking.

PSQCA has been entrusted with the task of finalizing standards, technical regulations and conformity assessment procedures in line with the guidelines of international agreements like WTO. It is in this scope that PSQCA has to ensure that manufacturers, importers and exporters etc; get the latest information on standards, technical regulations and conformity assessment procedures available in their target market. This is how PSQCA contributes directly in Products / Brands quality conformance. It is now a proven farsightedness that we were the co-organizer of "Brands of the Year Awards" from its very inception. Our heartfelt congratulations are due to the management of this gigantic activity which has earned many milestones and now 4th edition is being held in July 2011. Further acknowledgments are due as the management of brands awards has earned the most important public company.

Ours is a great public private partnership. We believe in the power of togetherness: together, we shall achieve more. Togetherness is divine---it has the power to bring progress and success to our existence and endeavors. PSQCA has a strong intellectual heritage and a tradition of trust which always place a great challenge before us. With this strength we once again re-iterate that we will work together towards achieving the goal contributing to brands development and benefit of our country's economy.