Mr. Emran Ahmad Riyaz
Chairman Brands Foundation

MR. EMRAN AHMED RIYAZ

"Every morning is a fresh beginning. Every day is the world made new. Today is a new day". It is the day when "Brands Foundation" has been granted with the great respected global recognition of "Accredited Permanent Observer status" in the category of national NGO's at World Intellectual Property Organization an specialized agency of United Nations. It goes without saying that it is a privilege to be included in the group of few most coveted national NGO's selected by WIPO for the "Accredited Permanent Observer status" in its long 45 years of history.

Brands Foundation, because of its visionary leadership is on its very precisely chosen path of creating excellence in all its functions. This is why any company should exist, and if itfail to make a difference in its area of activities, it could not dream to be successful in the long run. The long-term impact is what counts the most in judging the success of any organization. And thinking about the firm in its larger context - current and future - requires its leader to be a true strategist at all times, without exceptions.

It is a matter of real jubilation for all of us that Brands Foundation has succeeded in receiving the best honor in a very short period of time. Bestowed with the true excellence in the area of intellectual property, Brands Foundation is the only organization which is striving to develop new generation brand managers who are skilled, creative and most vital building block for the sustainable progress of their organizations.

I am sure our future endeavors shall make the real substantial difference not only in Pakistan business scenario but also in the region. "Death comes to all, but great achievements build a monument which shall endure until the sun grows cold". Ralph Waldo Emerson.