“Man behind the machine”
“Brand management is all about shaping and managing perceptions”

To manage brand positioning is a delicate process of interaction of so many internal and external factors contributing to an outcome. It requires daily information from national and international mediums. Therefore, a company cannot create a popular and successful brand unless it has got the services of focus oriented brand professional. Behind every popular and leading brand there are tireless efforts and vision of a brand manager/ guardian whose determination and commitment leads that brand to become the most preferred choice of its consumers in its respective category. The role of a brand guardian is very critical like the captain of a ship, who is primarily responsible for steering a brand through stormy seas.  He understands his brand's behavior, intention, tone and attitude. From 2009 onwards the management has taken a pioneering initiative to showcase the brand managers/guardians of the nation’s most trusted and acclaimed brands. This feature will particularly highlight the outstanding achievements and career profile of the concerned professional of every winning brand apart from the research demographics and brand audit report in the post event publication “The Most Acclaimed Brands of Pakistan”. In order to acknowledge the remarkable services of these brand drivers, the Brands Award Council has instituted a special honor by awarding The Medal of Brand Scientist to only 08 selected professionals amongst the brand mangers of all winning brands.