Former President
Islamic Republic of Pakistan

His Excellency
MR. ASIF ALI ZARDARI
Former President

I am pleased to learn that The Exhibitor Group, Pakistan Standards and Quality Control Authority (PSQCA) and Intellectual Property Organization (IPO-Pakistan) have jointly initiated the gigantic activity of "Brands of the Year Award" in Pakistan.

It is indeed a matter of great satisfaction that this kind of activity was initiated in Pakistan and is successfully achieving its landmarks with the passage of time. I am very much hopeful that Brands Award Council of Pakistan with the collaborative efforts of the public and private sectors has maintained its efficiency and dedication by bringing positive changes to this activity every year.

With this initiative to promote brand culture in Pakistan, I am confident that the business community of Pakistan will now be more conscious of the brand development and will convert their products and services into brands. To me, the time is not so far away when our brands with label of "Made in Pakistan" will be part of fortune 500 brands of the world.

I believe that the "Brands of the Year Award" is a positive initiative that has been introduced in Pakistan. It will create a healthy competitive environment amongst the leading local, national and multi-national brands operating in Pakistan and will go a long way to build their brand image further. I wish the organizers all the best for the future.