It is indeed a moment of great pleasure for me to be with this large auspicious gathering of real economic drivers of Pakistan on yet another successful edition of "Brands of the Year Award". Brands Award Council is celebrating another aspiring year for successful organization of the 4th edition of this gigantic activity of Brands of the Year Award 2010. This activity is now certainly becoming the biggest national stage that exhibits the most acclaimed brands of Pakistan every year and also is a place where the most popular and trusted brands are thoroughly evaluated to determine their market standing and consumer preference.
Today is an auspicious day-a defining moment in the history! It is not only a day of facilitations for me and my team but a historic day for many important reasons. Firstly, today while addressing as founder and CEO of Brands Foundation, it is a matter of great ecstasy and contentment that a very small team of The Exhibitors Private Limited which embarked on 26th August 2006; on a great journey of "Nation Branding of Pakistan" at national and international level---in a very difficult situation and with scarce resources --- has completed five extra-ordinary eventful years with unmatchable accomplishments.
This is indeed a moment of great satisfaction to witness the successful execution of the 4th annual edition of Brands of the Year Award 2010. I must congratulate the entire team of Brands Award Council of Pakistan for their hard work, temperament and dedication. The brand is a special intangible that in many businesses is the most important asset. This is because of the economic impact that brands have.
It is a matter of immense pleasure that "Brands of the Year Awards" is celebrating its 4th Edition of the successful organization of this gigantic activity. My sincere congratulations are due to the futuristic management which has highlighted the highway to brands equity development to the corporate world of Pakistan.
The key to developing and maintaining brand economic success is to design intellectual property strategy into the creative and innovation process from the beginning of any organization. Intellectual Property Organization of Pakistan is fortunate to implement this strategy from the very start of its existence and to have such professional partners from the private sector as the ...
Pakistan has faced unprecedented challenges to its economic, political and strategic system in last few years because of obvious reasons. In this scenario where good news are so scarce, it is the Management of "Brands of the Year Awards" which is still striving with a long term vision to accomplish something exceptional for this country.
In today's corporate world brand is one of the most important intangible asset of an organization and this very fact makes the "Brand Management" of strategic importance for safeguarding this asset. Quality is another single word which describes so many things about any brand and both are indispensible for each other.
I have joined the Brands Foundation board of Directors as Chairman in June 2011 and even though the association is very small, I am pleased to become more engaged in a task which is so vitally important for the business community and the economy of this country."Brand" is a word so common but so diversified are the ...